Created for the collaboration between Neuw Denim and artist Ralph Steadman, the motion edit drew on Steadman’s chaotic, energetic visual language to build a surreal campaign world. Multiple versions of the same model were composited running through a cactus field, creating a sense of repetition, movement and controlled disorder that echoed the unpredictability of the artwork. The campaign was then rolled out across web, social and large-format advertising while maintaining a cohesive visual identity.